Why is User Experience Important?

User Experience in web design has risen in importance over recent years. User Experience or UX is the study, design and effort made by a website owner to give a website’s user the best possible experience whilst visiting their website.

So why is this so important? A good user experience will leave a good impression with a user and help to retain the user to look around and take in a website rather than leave quickly and probably never return. A good user experience also helps to build brand loyalty and development trust with a company or service provider.

Mobile friendly, responsive design is a must with a very high percentage of user traffic viewing your site on the move you have to provide a good mobile user experience. If your site is not mobile friendly we urge you to address this quickly, non-mobile friendly sites are now being ranked down in searches so be aware!

A positive user experience also can make life easy for a user so that they can find what they want on your website with clear navigation. Also having clearly labeled and easy to find buttons can help user to buy products on an e-commerce website.

So all of the above add up to keep your site in business, informing your audience and selling your products. If you would like more input on your website’s user experience and how we can help you don’t hesitate to call 07732 614914 or use our contact page to get in touch get in touch!