New Instagram Home Page

A recent development for the Four Candles Shop has just been implemented and launched by Adur Design. The Four Candles founders are very busy with new product releases and audience interaction on the Instagram platform.

We have reworked their WordPress website’s home page by introducing a feed to display the shop’s latest posts and information with an automatic feed. This development uses responsive design for an improved user journey and to enable viewing on multiple mobile devices.

The new Four Candles Shophome page show cases the latest unique and individual products that the Brighton based company has bought to the market.

Also having an integrated social media feed allows improved customer interaction and raises the shop’s brand and online profile.

If you would like to find out more about adding bespoke features to your WordPress website just get in touch to find out more.

New Wild Apricot Responsive Theme

Work has started on a new responsive theme for the Worthing and Adur Chamber of Commerce website. This new theme will replace the currently dated theme and bring a fresh, contemporary look and feel to the Chamber’s website.

The new responsive custom theme is being built within the Wild Apricot CMS (Content Management System).

This website update project will enable the Chamber’s user to easily view this website with mobile and tablet devices. Part of this project will include improving the user experience for the Chamber’s audience by working on the user journeys for tasks such as booking a networking event.

This bespoke theme is being design and developed to reflect the Chamber’s brand and will bring a fresh new design to an established website. If you would like to find about our website re-design services get in touch to see how we can help with your next website project.

User Journey (UX)

We’re working on a user experience project for the Four Candles Shop to bring the shop’s vibrant and unique stock line to their online audience.

Four Candles Shop mobile wire frameThe stakeholders are moving to an e-commerce solution and we’re refining the user journey with wire frame work and user testing.

Read more on how we’re taking the current website products and added in e-commerce functionality for online purchasing for the Four Candles Shop.

A requirement is that the purchasing system must be mobile friendly so all product orders can be completed with a smooth user experience.

View further details on this user experience project and how we’re working with clients to enhance their online presence.

You can also view more on our user experience process and if you would like input on your website user’s experience get in touch to find out more.

New UXD Project

A recent enquiry has developed into a new user experience design project for Adur Design.

One of our clients is creating a new website with an e-commerce feature so that products can be created and made available to an established audience. Our client has several thousand followers and contacts which have been built up through interest already generated in an established business.

We’ll be looking at our client’s social media channels and exploring the established audience to give insight based on marketing personas that we will be creating. We’ll provide marketing intelligence to inform our client’s e-commerce design and help to identify product details based on user requirements.

We are pleased to add to this new online venture and we’re happy to be invited to work again with our client. If you would like to find out about how you can improve user interaction with your audience just get in touch to see how we can help.

User Experience Design (UXD)

ux user experience designUser Experience (UX) design is how users interact with your website, app or online product. How that experience plays out in the real world with the device being used to interact with your website is your user’s experience. Can your target audience find what they want on your website and if so is this process an intuitive, logical and an enjoyable experience?

Good UX Design
Good UX design will encourage users to stay and look around your website rather than leave quickly and probably never return. A good, positive user experience will leave a lasting impression with a user and help to retain a supportive user and future or existing customer.

Good UX design is seamless so that a user can find information quickly and carry out their intended task without any difficulty during their visit to your website. A good user experience also helps to build trust in your brand which encourages recommendation and loyalty. Good UX design makes life easy for your audience, they can find what they want on your website with clear navigation with a simple, intuitive task flow.

Your Target Audience
Knowing your users is important, this knowledge feeds into all areas of your website and the target audience’s experience. Assessing your audience is a key step in the UX design process, one approach is to create personas for who you are targeting for your products or service. Personas put a face to your audience and help with marketing by identifying what the target audience needs are and help to find out what will appeal to them.

A Little on Usability
Closely related to UX design is usability, this includes an evaluation on how accessible your website is to users and in particular your target audience. Usability is closely related to UX design and these two disciplines feed into each other with common ground. Having a good looking, slick and on brand website is important, very important, but if that website is not usable then your website is not fit for purpose.

This may sound harsh but what are you asking your audience to do? If you are using an e-commerce solution your conversion rates will show you the hard facts of how successful your UX design currently is. Not sure? Try the simple test below which should make you think of how your users feel.

A Simple Test
User testing is an important step in the UX design process, this information can tell you a lot about how your users interact with your website, app or products. So here is a simple test, put yourself in the position of a user and try to complete a task on your own website. Was that as easy and intuitive as you thought? How did you feel whilst performing that and more importantly how would a user feel?

I hope this has been useful and that I’ve helped to illustrate how UX design is important to your business, your website and your company. Helping your audience by providing accessible information and products will go a long way for all concerned. If you would like to know more about your user experience call 07732 614914 or use our contact page to get in touch get in touch.

UX Design Project

WA_Chamber-logoJust starting the user experience work with the creation of personas for the Worthing and Adur Chamber of Commerce website redevelopment. I’m developing personas for the target audience to identify user goals and to aid the design process and the website’s marketing.

We’ll be looking at the user journeys and how the user tasks flow for user interaction for example booking a networking event. This is a good project to be working on as it is a large migration with a wide range of users with very different requirements.

The new website is being built on the flexible WordPress platform which will help with flexibility and allow easy content updating by the chamber’s staff. I’ll post a link when this project is completed and released to live.

We’re also helping out with adapting an online booking system on a related website project to enable smooth booking of hot desk and meeting room space for business users in the Worthing area.

Ant Tyler

Mobile Friendly WordPress Upgrade

mo-brogAdur Design has just completed a mobile friendly WordPress upgrade for Brighton based retailer Mo Brog. This WordPress website project added a new, custom styled theme to the existing WordPress website to bring in Mo Brog’s styling and allow the site to become mobile friendly for customers to browse the website on multiple devices.

This website project was completed to schedule and budget which included routine maintenance to bring the WordPress website up to date with the latest coding. Mobile friendly website’s make sure that your mobile device visitor browse your website and stay around to view your content.

If you would like your WordPress website upgraded to become mobile friendly feel free to call us on 07732 614914 or use our contact page to get in touch with us.

Visit Mo Brog

Responsive Web Design – Why Is This Important?

There have been some developments in the web industry recently, some search engines are ranking down websites that are not responsive and usable on multiple devices.

This means that unless your website has a responsive design and is easily usable on mobile and tablet devices this will directly effect where your website appears in searches. This is now termed as “mobile friendly” and has caused mixed feelings but overall it makes for a better user experience for mobile users which is now the fastest growing web audience.

Google in particular are putting mobile users first and another factor to take into account is page load speed which includes optimised images, these are small file sizes which download quickly. You can see how your website is doing by entering the url (web address) into Google’s mobile friendly test.

If you would like work carried out on your website which can include a design review just call 07732 614914 or use our contact page to get in touch as we’re happy to help!

Responsive Web Design

wordpressAnother day, another WordPress web design project and I’ve been looking at the latest WordPress themes. One major consideration is responsive web design as it is a must for multi-device access requirements.

Our new client wants the new website’s users to be able to view their new WordPress website on a number of ways including tablet and mobile devices.

Responsive design is a must have now and if your website isn’t mobile and tablet friendly we recommend that you look at this to keep your users engaged. This will help your user experience and ensure that your audience keeps coming back!

User Interface Design Trends

I thought that I’d write about and reflect on some of the latest UI (User Interface) design trends that I’ve been looking at over the last year. I’ve kept this pretty brief to give just a flavour and provoke thought on these design principles.

Here they are in no particular order:

Responsive Design
This is now a design must have for websites, designing for and applying a responsive layout means that all of your content is accessible at all times on all devices. A lot of content management systems (CMS) themes are moving to a “mobile first” design which reflects the increasing user trend of mobile and tablet access on the move.

Flat UIs
Using solid bold colour as apposed to multiple images to add texture to the UI is much more common place. Advances in css (cascading style sheets) has brought more capability to designers with improved modern browsers enhancing the overall user experience for all users.

Minimal Design
User focused uncluttered clean design by the use of minimalist design and layout has helped users find what they need on clear, well designed user interfaces. Good use of white space helps keep content ordered and user friendly.

Video Content
With increased band width and device capability the rise of video content marches on. Accessing videos on the web is now accepted and increasing. As a marketing tool video content can get the required message across in seconds and can be far more engaging than blocks of text and images.

Typography
Custom typography is no longer a web designer’s dream, efficient custom cross-browser fonts are a great way to lift your UI designs. Once impossible and now a very welcome reality I would recommend that these are used and enjoyed on your website.

Compact Sidebars
Mixing page templates to match content is a great way to add different layouts to your website. The traditional sidebar still has a place but using variations such as more compact sidebars or no sidebars can give a better user experience.

SVG Animations
Flash is dead, long live web animation. Light weight SVG (scalable vector graphics) are a good, device friendly way to add animation to your website. You can add movement to your pages to give emphasis to content and engage your audience.

One Page Design
Once frowned on but now accepted the one page website can deliver efficient content. Good navigation is really key to this style of web design but if done correctly its great for SEO (search engine optimisation) to help your website be found amongst the competition.

All of the above is not exhaustive and only in my opinion as a UI designer and developer.

In general the world of user interface design is making good use of the latest web technology with some nice clean design trends. It is good to see and all of the above lifts the industry as a whole.

If you would like input on your website design just get in touch or call 07732 614914 to find out more.

Ant Tyler