New Wild Apricot Responsive Theme

Work has started on a new responsive theme for the Worthing and Adur Chamber of Commerce website. This new theme will replace the currently dated theme and bring a fresh, contemporary look and feel to the Chamber’s website.

The new responsive custom theme is being built within the Wild Apricot CMS (Content Management System).

This website update project will enable the Chamber’s user to easily view this website with mobile and tablet devices. Part of this project will include improving the user experience for the Chamber’s audience by working on the user journeys for tasks such as booking a networking event.

This bespoke theme is being design and developed to reflect the Chamber’s brand and will bring a fresh new design to an established website. If you would like to find about our website re-design services get in touch to see how we can help with your next website project.

User Journey (UX)

We’re working on a user experience project for the Four Candles Shop to bring the shop’s vibrant and unique stock line to their online audience.

Four Candles Shop mobile wire frameThe stakeholders are moving to an e-commerce solution and we’re refining the user journey with wire frame work and user testing.

Read more on how we’re taking the current website products and added in e-commerce functionality for online purchasing for the Four Candles Shop.

A requirement is that the purchasing system must be mobile friendly so all product orders can be completed with a smooth user experience.

View further details on this user experience project and how we’re working with clients to enhance their online presence.

You can also view more on our user experience process and if you would like input on your website user’s experience get in touch to find out more.

New UXD Project

A recent enquiry has developed into a new user experience design project for Adur Design.

One of our clients is creating a new website with an e-commerce feature so that products can be created and made available to an established audience. Our client has several thousand followers and contacts which have been built up through interest already generated in an established business.

We’ll be looking at our client’s social media channels and exploring the established audience to give insight based on marketing personas that we will be creating. We’ll provide marketing intelligence to inform our client’s e-commerce design and help to identify product details based on user requirements.

We are pleased to add to this new online venture and we’re happy to be invited to work again with our client. If you would like to find out about how you can improve user interaction with your audience just get in touch to see how we can help.

User Experience Design (UXD)

ux user experience designUser Experience (UX) design is how users interact with your website, app or online product. How that experience plays out in the real world with the device being used to interact with your website is your user’s experience. Can your target audience find what they want on your website and if so is this process an intuitive, logical and an enjoyable experience?

Good UX Design
Good UX design will encourage users to stay and look around your website rather than leave quickly and probably never return. A good, positive user experience will leave a lasting impression with a user and help to retain a supportive user and future or existing customer.

Good UX design is seamless so that a user can find information quickly and carry out their intended task without any difficulty during their visit to your website. A good user experience also helps to build trust in your brand which encourages recommendation and loyalty. Good UX design makes life easy for your audience, they can find what they want on your website with clear navigation with a simple, intuitive task flow.

Your Target Audience
Knowing your users is important, this knowledge feeds into all areas of your website and the target audience’s experience. Assessing your audience is a key step in the UX design process, one approach is to create personas for who you are targeting for your products or service. Personas put a face to your audience and help with marketing by identifying what the target audience needs are and help to find out what will appeal to them.

A Little on Usability
Closely related to UX design is usability, this includes an evaluation on how accessible your website is to users and in particular your target audience. Usability is closely related to UX design and these two disciplines feed into each other with common ground. Having a good looking, slick and on brand website is important, very important, but if that website is not usable then your website is not fit for purpose.

This may sound harsh but what are you asking your audience to do? If you are using an e-commerce solution your conversion rates will show you the hard facts of how successful your UX design currently is. Not sure? Try the simple test below which should make you think of how your users feel.

A Simple Test
User testing is an important step in the UX design process, this information can tell you a lot about how your users interact with your website, app or products. So here is a simple test, put yourself in the position of a user and try to complete a task on your own website. Was that as easy and intuitive as you thought? How did you feel whilst performing that and more importantly how would a user feel?

I hope this has been useful and that I’ve helped to illustrate how UX design is important to your business, your website and your company. Helping your audience by providing accessible information and products will go a long way for all concerned. If you would like to know more about your user experience call 07732 614914 or use our contact page to get in touch get in touch.

UX Design Project

WA_Chamber-logoJust starting the user experience work with the creation of personas for the Worthing and Adur Chamber of Commerce website redevelopment. I’m developing personas for the target audience to identify user goals and to aid the design process and the website’s marketing.

We’ll be looking at the user journeys and how the user tasks flow for user interaction for example booking a networking event. This is a good project to be working on as it is a large migration with a wide range of users with very different requirements.

The new website is being built on the flexible WordPress platform which will help with flexibility and allow easy content updating by the chamber’s staff. I’ll post a link when this project is completed and released to live.

We’re also helping out with adapting an online booking system on a related website project to enable smooth booking of hot desk and meeting room space for business users in the Worthing area.

Ant Tyler

New UI Designs

Just continuing work on a UI (user interface) re-design for an established brand e-commerce website which is going well. Initial work has been carried out to adjust the header elements using custom Css coding and to clear up the footer area for the website.

The website’s page templates are now being addressed to improve the user experience through cleaner design. Work is now being carried out to the home page with the section landing pages and product pages edits to complete the project.

I’ll post up the case study here once the work is completed which will result in a refreshed website and an improved user experience.

If you would like help with your website’s UI design or user experience get in touch by calling 07732 614914 or use our contact page.

Ant Tyler

Why is User Experience Important?

User Experience in web design has risen in importance over recent years. User Experience or UX is the study, design and effort made by a website owner to give a website’s user the best possible experience whilst visiting their website.

So why is this so important? A good user experience will leave a good impression with a user and help to retain the user to look around and take in a website rather than leave quickly and probably never return. A good user experience also helps to build brand loyalty and development trust with a company or service provider.

Mobile friendly, responsive design is a must with a very high percentage of user traffic viewing your site on the move you have to provide a good mobile user experience. If your site is not mobile friendly we urge you to address this quickly, non-mobile friendly sites are now being ranked down in searches so be aware!

A positive user experience also can make life easy for a user so that they can find what they want on your website with clear navigation. Also having clearly labeled and easy to find buttons can help user to buy products on an e-commerce website.

So all of the above add up to keep your site in business, informing your audience and selling your products. If you would like more input on your website’s user experience and how we can help you don’t hesitate to call 07732 614914 or use our contact page to get in touch get in touch!

Responsive Web Design

Responsive design is a popular topic in the web design world at the moment and the importance of having a responsive website has dramatically increased in importance this year. You may be surprised to hear what percentage of users are accessing your website on mobile devices but this is a trend that is only going to grow.

wordpress responsive web designWordPress were an early adopter of the “mobile first” approach and have been working that way with theme development for some time. So if your website is already built on WordPress and you are using a recent, modern theme your site is probably already “mobile friendly”. Without getting too technical a theme means a collection of files and images which give your website style, colour and images.

But why is a mobile friendly website important?

Well a user could really struggle to view an older website on a mobile device which will probably lead to them leaving to view a more viewable website and may never return to yours. Also Google have started to rank down sites that are not mobile friendly, this means that unless you are using a mobile friendly theme your website will appear lower in search results than more modern mobile friendly websites.

To clarify, mobile friendly means that your website can be viewed on mobile devices which include tablets and mobile phones. If your target audience will probably be using mobile devices to view websites then this will be an issue for you. You can find out really easily by submitting your website for a free review to Google, just follow this link to Google’s mobile friendly test and submit your websites address.

Regular website updates

It’s always a good idea to update your website both with content and design, all time spent on your site is time well spent. If you can login and edit your own page content your already a step ahead. If you are thinking of upgrading your website and would like some input just get in touch by calling 07732 614914 or use our contact page to get in touch with your questions.

Mobile Friendly WordPress Upgrade

mo-brogAdur Design has just completed a mobile friendly WordPress upgrade for Brighton based retailer Mo Brog. This WordPress website project added a new, custom styled theme to the existing WordPress website to bring in Mo Brog’s styling and allow the site to become mobile friendly for customers to browse the website on multiple devices.

This website project was completed to schedule and budget which included routine maintenance to bring the WordPress website up to date with the latest coding. Mobile friendly website’s make sure that your mobile device visitor browse your website and stay around to view your content.

If you would like your WordPress website upgraded to become mobile friendly feel free to call us on 07732 614914 or use our contact page to get in touch with us.

Visit Mo Brog

Responsive Web Design – Why Is This Important?

There have been some developments in the web industry recently, some search engines are ranking down websites that are not responsive and usable on multiple devices.

This means that unless your website has a responsive design and is easily usable on mobile and tablet devices this will directly effect where your website appears in searches. This is now termed as “mobile friendly” and has caused mixed feelings but overall it makes for a better user experience for mobile users which is now the fastest growing web audience.

Google in particular are putting mobile users first and another factor to take into account is page load speed which includes optimised images, these are small file sizes which download quickly. You can see how your website is doing by entering the url (web address) into Google’s mobile friendly test.

If you would like work carried out on your website which can include a design review just call 07732 614914 or use our contact page to get in touch as we’re happy to help!