User Experience (UX) design is how users interact with your website, app or online product. How that experience plays out in the real world with the device being used to interact with your website is your user’s experience. Can your target audience find what they want on your website and if so is this process an intuitive, logical and an enjoyable experience?
Good UX Design
Good UX design will encourage users to stay and look around your website rather than leave quickly and probably never return. A good, positive user experience will leave a lasting impression with a user and help to retain a supportive user and future or existing customer.
Good UX design is seamless so that a user can find information quickly and carry out their intended task without any difficulty during their visit to your website. A good user experience also helps to build trust in your brand which encourages recommendation and loyalty. Good UX design makes life easy for your audience, they can find what they want on your website with clear navigation with a simple, intuitive task flow.
Your Target Audience
Knowing your users is important, this knowledge feeds into all areas of your website and the target audience’s experience. Assessing your audience is a key step in the UX design process, one approach is to create personas for who you are targeting for your products or service. Personas put a face to your audience and help with marketing by identifying what the target audience needs are and help to find out what will appeal to them.
A Little on Usability
Closely related to UX design is usability, this includes an evaluation on how accessible your website is to users and in particular your target audience. Usability is closely related to UX design and these two disciplines feed into each other with common ground. Having a good looking, slick and on brand website is important, very important, but if that website is not usable then your website is not fit for purpose.
This may sound harsh but what are you asking your audience to do? If you are using an e-commerce solution your conversion rates will show you the hard facts of how successful your UX design currently is. Not sure? Try the simple test below which should make you think of how your users feel.
A Simple Test
User testing is an important step in the UX design process, this information can tell you a lot about how your users interact with your website, app or products. So here is a simple test, put yourself in the position of a user and try to complete a task on your own website. Was that as easy and intuitive as you thought? How did you feel whilst performing that and more importantly how would a user feel?
I hope this has been useful and that I’ve helped to illustrate how UX design is important to your business, your website and your company. Helping your audience by providing accessible information and products will go a long way for all concerned. If you would like to know more about your user experience call 07732 614914 or use our contact page to get in touch get in touch.